Mattressworld Meta Ads Management
Clients:
Mattress World
Category:
Meta Ads
Date:
06 August, 2025
Location:
Randburg , JHB
Case Study: Mattress World
Client: Mattress World
Industry: Mattress & Bedding Retail
Service Provided: Meta Ads Management (WhatsApp Sales Funnel)
Objective: Increase Direct Sales & Conversions
Overview
MIH Media partnered with Mattress World to improve their direct sales performance through Meta Ads, with a specific focus on driving high-intent customers directly to WhatsApp for enquiries and purchases.
The goal was simple: increase daily sales volume and improve conversion efficiency using a performance-driven Meta Ads strategy.
The Challenge
Before working with MIH Media, Mattress World was experiencing:
Low and inconsistent sales from Meta Ads
An average of 1–4 orders per week
Underutilised WhatsApp as a high-conversion sales channel
Limited optimisation of ad creatives and targeting
They needed a strategy that would turn ad traffic into real sales, not just clicks or engagement.
Strategy Implemented
MIH Media implemented a conversion-focused Meta Ads strategy, specifically designed to drive customers directly to WhatsApp. This included:
Setting up WhatsApp conversion campaigns
Refining audience targeting to reach high-intent buyers
Optimising ad creatives to highlight offers and urgency
Continuous monitoring and optimisation based on performance data
Scaling campaigns that showed strong conversion results
This approach allowed the sales team to engage with customers instantly and close deals faster.
Results
The impact of the strategy was significant:
Sales increased from 1–4 orders per week to 1–4 sales per day
On peak days, Mattress World achieved 4–8 sales per day
Conversion rates improved substantially
WhatsApp became a high-performing sales channel
Overall return on ad spend increased
Conclusion
Through a focused Meta Ads and WhatsApp sales strategy, MIH Media helped Mattress World transform their advertising performance. What started as inconsistent weekly orders evolved into reliable daily sales, proving the power of conversion-driven digital marketing when executed correctly.
Key Takeaways
Direct-to-WhatsApp ads convert better for high-intent products
Fast response times increase sales success
Optimised Meta Ads can turn low weekly sales into consistent daily revenue
Continuous testing and optimisation drive scalable growth
- Social Media Intergration
- Analytics and Performance Tracking
- Iterative Delivery Approach
- Problem-solving